I am a pretty big football fan. My team – the Seattle Seahawks are an on again, off again sort of team who almost made it to the Super Bowl but never seem to have just enough to make the big win. You might ask why I am talking about the NFL when I primarily talk about getting results in your life and business.
Changing the Rules
Something big happened this year for the National Football League. I am not talking about the newest quarterback or a new stadium. The NFL changed the rules. Due to the growing evidence of the dangers of head injuries, the NFL changed the rules on how tackles can be made. The rules included protection for ball receivers not fully on both feet, penalizing blindside blocks and the elimination of being able to spring into a tackle. Plus there was additional clarification of some of the new rules of last year that were designed to lower the amount of injuries.
These rule changes have seriously affected the ability of a lot of players, especially cornerbacks to play the game they have been taught to since they started out in football years ago. Cornerbacks are the defensive players who cover the receivers in the back field. They have to be very quick, a moment of hesitation can result in a lost tackle. The idea is either to separate the ball from the receiver or get the receiver off their feet. Most of the work is done one on one. The new rules have resulted in a lot of penalties and fines for some players…. not so many for others.
You Got to Adapt
There is a lesson here for us all. Things change. They change quickly, sometimes overnight. The FTC or FCC could make a ruling where a particular business model becomes illegal. Google’s Panda update this Spring put many Internet marketers out of business. They were prepared to change, adapt.
Achieving success is not any more difficult, it just may require techniques that you are not accustomed to using. The things that worked 5 years ago and even 5 months ago may simply not work the way they used to and they don’t provide the results they used to either.
Back when I was in the military, we planned for contingencies. We had our main, primary plan. We also had an alternative, contingency and emergency plan. We used the acronym PACE. This is a chapter in my book Get ER Done: The Green Beret Guide to Productivity. By having these different plans in place we were able to be flexible when conditions changed.
I encourage you to have several market segments that you are working on, different niches, several methods of marketing your business. For yourself, have plans in place if your job is eliminated, even something as simple as if it snows tomorrow morning. What will you do instead of what you have planned.
The NFL cornerbacks who either saw NFL rule change coming or had other ways of making plays are doing fine. Marketers who have multiple streams of income are not hit hard by online changes. Individuals who network and have contacts in place are able to react to workplace changes.
What sort of PACE plans do you have in place?
Photo – Flickr:Schusselbein2007